dichotomy is quite simply a creative idea factory. but in relation to other design firms, we like to think our approach is more, well, approachable. we balance highly creative, cutting-edge work with the attitude that this stuff has to actually perform in the marketplace. no cutesy, trendoid, art-for-art's-sake illegible fluff here. we believe in strong concepts, bold statements, and well-thought out marketing principles that get our clients noticed. and understood.

AND WHEN IT COMES TO THE WEB, we believe in the same basic design principles that apply to any other visual discipline: clean, professional typography, well-crafted imagery and a relevant message cohesive with content.

we know the rules, so we know when to break them.